I think it's a little muck up.
Jewel does that in a few songs - gets real introspective for the first couple of verses and then directs her self-guidance at the audience in the last verse. Off the top of my head, Flower is one of these and there are a couple others I can't think of right now, but it's a little thing she does.
And, yes, she then mucks it up in live performances
but we get the gist.